Cardinal Health is a $96-billion global health-care services company with two main business segments: Medical and Pharmaceutical. These segments were established in 2009, following the spin-off of the company’s medical technologies business. At that time, the medical products manufacturing operations were combined with the medical distribution business to create the Medical Segment.
A communication plan was designed that would launch with a segment-wide Town Hall meeting, to be followed by the “Strategy to Win” tour, where senior executives would visit all major locations, communicate the new strategy and structure in face-to-face forums, and provide two-way communication and feedback opportunities. The company chose Dulye & Co. to partner with them to provide general consulting support and, more specifically, to develop and manage the measurement and feedback processes for this phase of the communication effort.