Storytelling is a Leader’s Secret Weapon

In 2009, shortly after the death of “60 Minutes” producer Don Hewitt, we wrote about the importance of storytelling and the impact it can have on the workplace:

When Hewitt envisioned 60 Minutes, he understood that reporting news doesn’t necessarily mean that people remember it, understand it or even buy into it. Same goes for communication in organizations.

That's why nothing can get a memorable point across like an illustration or story. It provides relevance. It helps to forge a relationship between a manager and his or her staff -- because the manager usually opens up just a little bit personally to share a story, that alone makes a manager more of a "real" person than merely a boss.

Here’s a short interview with Peter Guber, Chairman and CEO of Mandalay Entertainment Group, talking about storytelling and business, which is the subject of his book “Tell to Win”.