Podcast: What's in a comms definition? Effectiveness.
Ask the head of a business function, like quality, what the definition of effective quality management is, and you'll likely get a quick, clear answer. But in a recent keynote presentation to a group of communicators, I learned that many organizations have trouble defining effective communications. In this week's podcast, I discuss an important first step to arriving at a definition for the communications function.
Running time: 8:04
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Linda can be reached at ldulye at dulye.com
Eric can be reached at ehansen at dulye.com