Kick Off 2012 With One Common Goal in Mind

Linda Dulye's picture

With only two weeks left to go before ringing in 2012, I have been thinking a lot about the past year–about the milestones my company set forth back in January and the opportunities that team members need to seize to make 2012 successful.

Goals grab people. Yet few companies nail them succinctly.


Just last week, I lead a focus group at a client business. During the session, I asked a group of front-line employees two specific questions: What’s the No. 1 goal the business had to achieve in 2011? What’s the vision this goal supports?


People really struggled to answer the questions, and this reaction is far from unusual. The thing is – these two questions should trigger an instant and consistent response from any company’s employees. If they can’t, it’s an indicator the company’s goals are too complicated, too obscure, or, worse – unknown.


Every business needs a clear message. Flash back a few decades to Ford Motor Company’s slogan, “Quality is Job 1.” It was a clear goal that readily rallied the troops at all levels.

Advance to 2008, Starbucks founder and CEO Howard Schultz, a leader whom I have tremendous respect for, closed every Starbucks in the U.S. – all 7,100 of them – so the baristas could learn how to make a better cup of coffee. Ultimate focus on one goal: brew better coffee.

Read more:


Post new comment

The content of this field is kept private and will not be shown publicly.
This question is for testing whether you are a human visitor and to prevent automated spam submissions.