It’s Still Engagement! Annual Poll Reveals Engaging Employees Remains Top Workplace Challenge


WARWICK, NY, Dec. 9, 2014 -- The need to engage today's workforce isn’t diminishing. For the third consecutive year, employee engagement emerges as a top priority facing companies regardless of size or industry, according to results of the Annual Workplace Trends Poll conducted by the International Association of Business Communicators and measurement partner Dulye & Co. of Warwick, NY.

The poll, which received a record-setting 210 responses, ranks employee engagement and implementing new work tools and technology as the top challenges in the workplace, but only in the eyes of the communication professionals who participated. When asked to rate their top executives’ challenges for 2015, communicators never mentioned the e-word. Rather, business development and innovation were the top two responses with 47% and 39% of responses, respectively. Employee engagement received 15% of responses.

“Clearly this is an unusual trend given how much the problem of disengaged workers is reported in the business press and by major research organizations. If communicators don’t feel their leaders realize how much engagement matters for bottom-line success, then they need to step up their efforts to enlighten their leaders,” says Linda Dulye, president and founder of Dulye & Co., which specializes in creating Spector-Free™ Workplace programs for major companies and organizations worldwide.

Adds Dulye, "Employee engagement should be front and center for guiding executive discussions and decisions about business strategies. Employees who feel apart from their company—rather than a part of it—are spectators who drag down an organization's productivity, morale and retention."

Results of the 2015 Workplace Trends Poll were announced today during a live webinar sponsored by PR Newswire and featuring Dulye and Gary Spondike, an executive with the International Association of Business Communicators (IABC)’s Heritage Region.

The research uncovered these results:

  • Communication professionals rank employee engagement and implementing new work tools/ technology as top 2015 challenges. 
  • “Strategic planning” is biggest priority for communication professionals.
  • Consistency reigns! Regardless of their business size, industry or department size, communicators rank “employee engagement” as a top challenge and “strategic planning” as a top priority.
  • When it comes to demonstrating value, most communicators say “employee engagement” is the result they must deliver in 2015.
  • Communicators see “business management experience” as paramount for career growth.
  • Staffing and budgets for most communication departments are expected to be unchanged.
  • 41% of respondents rarely or never receive executive-level funding for their communication programs.
  • Financial performance is the ultimate metric for most communication leaders.

A full report of the 2015 Workplace Trends Poll can be viewed at

The International Association of Business Communicators (IABC) is a global network that provides the content, the credibility and the community to help communication professionals succeed in their careers. Founded in 1970, The International Association of Business Communicators provides a professional network of more than 13,000 business communication professionals in over 60 countries.

Dulye & Co. partners with leaders of major companies and large organizations to bring out the best in their workforce through manager development, employee engagement, two-way communication and effectiveness measurement. Founded in 1998, the firm's Spectator-Free Workplace™ services have an incomparable record of proven results.

For more information contact Bev Pierce at Dulye & Co., or 708-788-6204. 


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