"The only way we find out anything about the crisis is through the media. Does Mr. Toyoda have the ability to lead? That's on every employee's mind."
This is a quote from a high-ranking Toyota chief engineer in Japan that appeared in The Wall Street Journal. And it the nightmare of every leader – and every communicator.
Unfortunately for Toyota Motor Corp. President Akio Toyoda, the crisis seems to take on new dimensions every day.
Chances are, the company’s focus is so intense on customers, Wall Street and the media that employee communication is nudged to the backburner. But if the Toyota engineers quote is any indication, there’s much to be done to shore up confidence in the workforce.